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Advanced Brand Management Programme - May 2025 Cohort
Final Project
Project Instruction
Project Proposal Sample 1
Project Proposal Sample 2
Project Final Presentation Guide
Module 1: Marketing Leadership
Under Armor Case Study
Reading 1 - How to hire a rock star chief marketing officer
Reading 2 - Marketing Interplay
Reading 3 - Marketing Myopia
Reading 4 - Market Sizing
Reading 5 - Marketing and the Other Business Functions
Reading 6 - Reflections of a Six Time CMO
Reading 7 - Rethinking Marketing
Reading 8 - CMO Action to Spark Growth Reaction
Module 2: Brand and Marketing Foundation
Unilever (A) Small Can Big Impact Case Study
Reading 1 - Brand Archetyping
Reading 2 - Brand Ladder Building
Reading 3 - Great Brands
Reading 4 - Situation Analysis Models
Reading 8 - CMO Action to Spark Growth Reaction
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