Final Project
Module 1: Marketing Leadership Pre-Read
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Under Armor Case Study
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Reading 1 - How to hire a rock star chief marketing officer
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Reading 2 - Marketing Interplay
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Reading 3 - Marketing Myopia
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Reading 4 - Market Sizing
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Reading 5 - Marketing and the Other Business Functions
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Reading 6 - Reflections of a Six Time CMO
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Reading 7 - Rethinking Marketing
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Reading 8 - CMO Action to Spark Growth Reaction
Module 1: Marketing Leadership Lecture
Module 2: Brand and Marketing Foundation Pre-Read
Module 2: Brand and Marketing Foundation Lecture
Module 3: Brand Profitability and Financial Planning Pre-Read
Module 3: Brand Profitability and Financial Planning Lecture
Module 4: Innovation Development and Management Pre-Read
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Pintura Corporation The Lena Launch Decision Case Study
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Reading 1 - Business Experimentation
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Reading 2 - Pitfalls of the NPD Process
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Reading 3 - Innovation is everybody's job
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Reading 4 - Co-creation 5 guiding principles
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Reading 5 - Co-creating unique value with customers
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Reading 6 - Managing your innovation portfolio
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Reading 7 - Market Driving Strategies
Module 4: Innovation Development and Management Lecture
Module 5: Insight Generation and Management Pre-Read
Module 5: Insight Generation and Management Lecture
Module 6: Communication Development and Production Lecture
Module 8: Media Planning and Deployment Pre-Read
Module 9: Brand Plan Execution + RTM + PICOS Lecture
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Brand Plan Execution Lecture Video Recording Part 1 (34:39)
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Brand Plan Execution Lecture Video Recording Part 2 (176:39)
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Coca-Cola Happiness Machine (2:02)
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Coca-Cola voice-activated dispenser - Say Yes to a Coke No Sugar! (1:12)
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Experiential Marketing - Brand Activation Campaign - Colgate (2:22)
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Stairs with Piano (1:47)
Module 10: Marketing Measurement Pre-Read
Module 11: Digital Marketing Integration Pre-Read
Module 11: Digital Marketing Integration Lecture
Bonus Class
